Online Marketing Agency – An Effective Way of Marketing a Brand

Marketing is all about reaching out to the potential customers in the best possible manner and retaining them. There are exclusive benefits of marketing a product on the internet. Online marketing agency brings together both the creative as well as the technical aspects of the internet including sales, design, advertising and development.There are many benefits associated with the internet marketing like the availability of information as potential consumers can learn about your products and services and thus access them easily at any time of the day. Companies using the services of online marketing agency save a lot of money because of a reduced requirement of sales work force. Compared to conventional media such as print, TV and radio, internet marketing have a low cost of entry. It offers a better sense of accountability for advertisers because it is easy to keep a tab on the response, exposure and efficiency of internet through web analytics.

As developing your business on the internet is a complex task, you need the assistance of experts working in this field. You need the artistic skills of layout and design; the technical skills of scripting and programming; business skills of feasibility study, business model testing and business model conceptualization and the language skills of content and copy writing. That is something that an average web designing company cannot handle. Here you need the aid of an online marketing agency.

Services offered by online marketing agency:

As these marketing agencies are well aware of the latest market trend, they are an ideal choice for an online branding of the product. Majority of these marketing agencies in Australia are Branding Sydney companies and products in a productive manner. Check out some services provided by these marketing agencies:

  • Using the latest designs and techniques, they create a site for you with remarkable features that ensure great promotion for your company, brand or services.
  • They help you build the site in an effective manner-keeping pace with the latest trend and alluring the potential clients to a particular brand.
  • They offer authenticity and novelty in options and designs trying to enhance every possibility of keeping your product’s recommendation.

They manage the site by providing the appropriate information to avoid digression. In this way, a user or visitor gets only the relevant information and not the time consuming and unwanted advertisements that also lower down the speed of internet as well. An Online marketing agency provides a host of services like joining a network if you plan to opt for Affiliate Marketing. You can also select from various options like online copywriting, content management system, flash production, website design and development, Search Engine Marketing, website auditing and usability, E-Mail Marketing Services or a combination of these services. These marketing agencies assist you in affiliate marketing scheme, search engine optimization and pay per click.

Big marketing agencies are more expensive but they produce more work and have a team of highly efficient professionals. However, independent online agencies are more specialized and do most of the things in – house.



The Impact of Communications – Marketing, Business, Behavior and Culture

In order to comprehend the impact of communication within your organization, members must understand that this particular element of your marketing mix is used to deliver advertising messages and assist target audiences and customers to make purchases. Communication builds a relationship with current loyal customers, while increasing brand awareness and convincing targeted consumers to buy your brand over your competitors.

There are many factors that can have a major impact on your organization’s communication strategy, but here are four key attributes:

1. Marketing

Companies create databases through many ways, such as surveys and transactions for mass customization. Mass customization means to take products traditionally designed for mass markets and reshape them to appear to be personally designed for your targeted customer. The structure of communication starts with the source, which gets the attention of the receiver or end-user, by stimulating their interest of your message. The receiver or end-user interprets the message provided by the sender, in order to provide feedback of the message.

2. Business

Through product and service quality, customer satisfaction is achieved through the creation of increased brand loyalty and elevated repeat purchases. With changes in the environmental factors affecting traditional advertising spending, marketing managers are seeking new and innovative media avenues to reach their current and targeted audiences. We are continuing to witness a shift from traditional media methods (TV, radio, newspaper and magazines) to strategic product placement (Internet commerce, mobile commerce and buzz marketing or viral marketing). As we examine two major categories of communication channels, we discover that they are either personal or non-personal. Personal communication channels involve direct communications through professionals, salespeople, by phone or through email communications. Non-personal channels include attributes such as TV, newspaper, radio, direct mail, Internet, etc.

3. Behavior

When communicating with your current or potential customer, you are building and maintaining a rapport for continued and future business. Cultural and environmental changes affect social, technological, political and economic performances. Physical responses to advertisements will stimulate a shopping environment. These responses are based on awareness, attention-knowledge, desire, conviction, action, price, purchase, evaluation presentation, innovation, information, decision-making and behavioral responses. Regional differentiation (national or global) will have an impact on population, the perceived value of your products or services by customers, need segmentation and cultural preferences.

4. Culture

When marketing and communication managers are promoting their products and services to current and targeted audiences, cultural values and elements of culture are taken into consideration, in order to analyze the impact of their purchasing decision process. Behavioral and demographic attributes consist of values, language, religion, attitudes, population, age, social organizations, education, technology and geography. A common and advantageous concept occurring among many small businesses and large corporations is cultural diversity. Embracing differences and variety within a company and among their target consumers, includes age, ethnicity, education, sexual orientation, race and gender. These attributes are a part of the company’s culture. Cultural diversity is becoming an integral part in most companies today and drives economic development, marketing, employee development, vendor relationships and consumer loyalty and spending.

Brand equity communicates the value and quality, or other aspects of your products or services. Communications help customers make more informed decisions about their purchases. Marketing, business, behavior and culture not only impact an organization’s communication, but they build relationships.



Who is Batman?

Batman is the secret identity and alter ego of billionaire industrialist, Bruce Wayne. The fictional superhero introduced by DC Comics in 1939 has become one of the most iconic and recognized superheroes. Unlike most other superheroes such as Superman, Spiderman, or the X-Men, Batman does not possess any supernatural or superhuman powers. His main skills include his detective skills, technology and advanced weapons, intellect, and an obsessive pursuit of Justice.

Although Batman’s story has varied slightly overtime, the theme of his parents death and his resulting pursuit of justice have remained the same. Bruce Wayne was the son of billionaires and philanthropists who were murdered during a robbery. The witnessing of his parent’s murder as a child leads him to become Batman. Wayne swears to avenge his parent’s death by ridding the city of evil and begins training, both physically and intellectually. His studies and skills include his intellect, detective skills, martial arts, conditioning, escapology, and chemistry.

The character Batman has made the jump from comic book to other world media and popular culture including a newspaper comic strip, books, radio dramas, animated television series’, television movies, and multiple major motion pictures, including Tim Burton’s 1989 adaptation of Batman starring Michael Keaton and Jack Nicholson. Batman has also appeared in multiple video games, board games, toys, and even as a stunt show and ride at Six Flags theme parks.

Fans can get the Batman Ringtone [http://www.batmanringtone.com] here.



12 Amazing Bluetooth Facts

Bluetooth is a wireless technology that allows personal computers, laptops, cell phones and other electronic enables devices to communicate with each other over short distances of about 10 meters to transfer information/files from one device to another. It uses radio waves and is designed to be a secure and inexpensive way of connecting and exchanging information between devices wirelessly.

Following are a few of the most informative Bluetooth facts from the arsenal of thousands.

Fact # 1: “Bluetooth” refers to Harold Blatand who was the tenth century Danish king and unified the Norwegians and Danes.

Fact # 2: The renowned Andretti Green Racing team communicated during the race using Bluetooth devices

Fact # 3: According to a research the, this device users was expected to rise more than one billion by the year 2006.

Fact # 4: Analysts predict that one third of all new cars in the world will have built-in wireless Bluetooth connections.

Fact # 5: A lot of latest Bluetooth medical equipment, are being manufactures and deployed by hospitals to enhance the patient care.

Fact # 6: Latest wireless communication enabled devices let you watch images on your TV screen. This can be achieved using laptop or mobile phone over a wireless connection to a media viewer.

Fact # 7: Printing can be done wirelessly now! One can send files to print from Bluetooth enabled computer or mobile gadget directly to printer. There are also small home use printers that just print out color pictures by taking wireless input from cell phone or computer.

Fact # 8: The latest Multi point pairing Bluetooth enabled interface lets you connect with more than one Bluetooth devices, for example your cell phone can be connected to Stereo Bluetooth headset and your computer at a time

Fact # 9: One of the fastest growing devices in “Bluetooth hands free” and the second largest overall application, just behind the hands free is “stereo audio”.

Fact # 10: Extensive Bluetooth usage is hazardous for health. Blue tooth uses microware radio waves with the frequency range of 2.4 GHz to 2.4835 GHz and the power output from a Blue tooth radio is 100 mW, 2.5 mW, and 1 mW for class 1, class 2 and class 3 devices respectively. The class 1 is almost at the same level as cell phones are, whereas class2 and class 3 are much lower than class 1 and considered less of potential hazard then cell phones.

Fact # 11: Future of Blue tooth is expected to have information points for broadcasting channels, this will start the real usage of wireless connections inside the mobiles and enable advertising models based around users pulling information from the info points, and not based on current limited object push model. One of the best Bluetooth stereo headset companies which is expected to excel in this field is Motorola and Blackberry

Fact # 12: The latest wireless communication devices can now play a role of the “master” and can communicate with up to a maximum of 7 devices as “slave”. This group of 8 devices (1 master + 7 slaves) is called a Piconet. At any given time, data can be transferred between the master and 1 slave; but the master switches rapidly from slave to slave in a round-robin fashion to see for any further file transfer request.



Home Theater Room Design – Get Professional Help

Do you want to design a home theater, but have no clue on where to start? If this sounds like you, you are definitely not alone. There are hundreds of people that want to have a home theater, but are at a loss when it comes to the proper design features. This is where professional interior designers come into play. Home theater room design professionals have seen a boom in business over the past couple of years. Today more than ever before, there are a large number of people that are interested in updating their home.

The room design for your home theater or media room is a lot more important than you may think. Sure, you want it to look good, but in order to take full advantage of the investment you have made in home theater equipment, you need to design it to sound good too.

The placement of your speakers, television and furniture all add to your home theater experience. Sure you want comfy chairs and sofas, but if they are too big to situate them properly, your media experience will suffer. You also need to take into consideration where the speakers will be placed. It is ideal to have a center speaker located in front center of where the “audience” will be sitting, a speaker on the front right and front left as well as speakers behind the seating area. As far as visuals go, you want all the seats in the house to have a great view of your TV so you should design the room with these things in mind.

Even though you do not need a professional to help you design your home theater, you may be better off getting their help; at least during the beginning stages. Many people that try to design their own home theater end up wasting a lot of money on things that they do not need, or things that they could have found somewhere else for less money. When you are working with a professional interior designer, they will supply you with a couple of different ideas, and then you can work with them in order to ensure that you get exactly what you want. The only downside to hiring a professional is that you have to pay for their services. But even though you may have to put out a bit of extra money, you will be ensured of getting a room that is professionally designed.

If you are in need of a top notch home theater room design, you will definitely want to consider hiring a professional. There are hundreds of these professionals just waiting for your business. All you have to do is locate one in your area, and then tell them what you need. In no time at all, you will have a customized home theater that all of your guests will envy.



Making Assumptions

As I woke up this morning, I was reflecting on a phenomenon I’ve been noticing, which is that I receive far more comments on my articles that are not tools-oriented but more information and thoughts to ponder, than I do on my offerings that have specific steps attached, designed to help you achieve your goals.

I lay there, reflecting on this pattern and noticed that I began to feel a little unsettled, “the niggle” was up! As I asked myself what needs I had that weren’t being met that were triggering that niggle, the answer became clear: I want my readers to be successful in their healing. I don’t want them to stay stuck in the use of food to cope when they don’t have to. I want my writing to inspire them and motivate them to try doing something differently. Okay, so my needs were for purpose and significance and connection for me and ease, freedom and peace for you.

1. I was making assumptions about you! I was lying there in my ultra-comfy bed telling myself stories about you and those stories were causing me distress. I was telling myself that the lack of comments on tools-related articles was because I wasn’t a motivating writer and/or because I had failed to teach the tool in a way that was easy to understand and use. In other words, I was making big assumptions, telling myself harmful stories, and those stories were making me feel that niggly, anxious feeling because I was telling myself, based on those assumptions, that I had needs that weren’t being met. And I wasn’t telling myself that “maybe” I needed to change my teaching style I had bought into that story as “the truth.” That’s why I felt the niggle.

That sense of dis-tress or dis-ease never arises when we’re still open to any possibility, it only arises when, consciously or unconsciously we’ve attached to one story as “the truth.” And usually, it’s not the truth, or certainly not all of the truth. As soon as I realized what I had been doing, I laughed and asked myself if I wanted to continue to make those assumptions, or did I want to check them out, or did I want to just let them go. I let them go, and decided to check them out also, but from a place of genuine inquiry and openness and not from a place of wanting to confirm or refute my assumption. Anything could be true, myriad explanations exist. Why would I want to harm myself by fixating on one story when there were so many possible ones?

2. The other thing I was reminded of when I recognized my niggle, my needs and the assumptions that triggered them both was that I have no right to have needs for you, or of you. As Byron Katie, a teacher whose work I greatly appreciate would say: It’s either your business, their business, or God’s business, and you have no business being in anyone else’s business! (okay, she’s more eloquent than that, but you get the drift?) I was in your business, telling myself stories about what you should be doing, how you should be using the tools (assuming that you weren’t), what I should be hearing and how often, etc. All of this was happening semi-consciously in a split second, and the only indicator I had that any of this was going on was my little niggle.

That’s my cue, and yours too, that one of 2 things is happening:

1. You really do have needs in the present that are not being met (i.e. you are hungry, you have to go to the bathroom, you’ve misplaced your keys and you’re late)

or

2. You’re hooked into a harmful story that has you fixated on a worst-case-scenario outcome and, rather than telling yourself it’s one of myriad possibilities, you’re telling yourself it’s going to happen and you need to steel yourself and prepare, hence, up comes the niggle that represents all the needs you’re telling yourself won’t be met when that worst-case-scenario thing happens. Once I realized that I was getting hooked into stories about how you, my readers, “should” be using the tools, and that you weren’t, I could laugh at myself and let it go. I really do trust you to know what you need, when you need it and to make use of my offerings in the way that feels like the best fit at the right time for you. I just needed to remind myself of that!

For you, if you’re still using food to cope, this process of stories being pitched to you by your Drill Sgt. and then being logged as truth is probably happening 24/7. Those stories trigger you to feel anxious/niggly because that anxiety is an appropriately occurring in response to the needs you’re telling yourself aren’t being, or won’t be met because of that story. The anxiety/niggly feeling triggers you to feel overwhelmed because you don’t know where it’s coming from and the overall story you slip into is “something bad is going to happen, it’s going to be my fault, and there’s nothing I can do about it, time to check-out!” And out come the food and body focus, the alcohol, the procrastination, the isolation….whatever your drug of choice.

The solution really is simple. As you can see in my sharing above, we can’t stop our minds from ever telling us stories but we can quite easily get to a place where those stories hardly ever arise, and when they do, we notice them right away, assess their validity and move on from a place of peace and self-awareness. Once you realize the connection between thoughts and your use of food to cope, and start using some tools to attend to your thoughts more effectively, you will cease to use food to cope, guaranteed!



Leadership Style With Vision and Focus – David Chitel, Founder of New Generation Latino

Latinos are getting great attention through the vision of David Chitel, founder of New Generation Latino Consortium. I recently interviewed David who also is Co-founder with John Leguizamo on Urbano TV. They are having a New Generation Latino Marketing and Entertainment Conference at the Harvard Club in New York on April 11th. The panel speakers are top of the line, including Ana Flores, founder of Latina Bloggers Connect.

MC: Could you describe what a New Generation Latino is?

DC: There are so many different ways which the audience can be defined and therefore can get confusing to people and subsequently, for people to put together marketing programs that are geared towards them. In general, our demographic is anywhere from 14-34 years old from a media perspective and people who were born here in the US, or grew up here and have lived here for at least 15 years and are foreign born.

There are many commonalities and for the media perspective it is important to focus on those so people can assign budgets. That is what my organization is about, to bring clarity to that and help to make them actionable because it is too big of a segment of the market that gets so easily lost in the dust because it is not so easily defined just by status. It is more about culture and lifestyle.

MC: I am part of the Latism.org community, Latinos in Social Media. We recently had a twitter party about the mujer Latina. Some of the main points discussed were the lack of role models in leadership, promoting education, and breaking some of the typical stereotypes of women as sex symbols. Are there any initiatives in what you are doing to help with these issues?

DC: I am bringing clarity to the media market so people can say, “This market exists. I need a specific advertisement to reach this market.” Or “I should be producing entertainment that is functionally relevant. “

And out of that, my hope is that more role models come about. We have examples of role models, but there is no consolidation of it that is actionable. Latism is definitely one of them, and I as well. But there is none specifically for Latina’s. I try to put Latinas and Latinos on high profile stage in my conference.

For example, I have Rosie Perez who is a very well known Latina. She is going to talk about her journey at the conference and is going to be interviewed by Jackie Hernandez, who is the Chief Operating Officer of Telemundo, obviously a very prestigious position she holds.

So my hope is that by continuing to put together people who have broken to the other side, where others who are aspiring to be like them, can hear their stories. That will get things moving. I am also going to be doing that extensively through Urbano TV. But right now NGLC is like a business platform, and Urbano TV is more of a consumer platform.

MC: What is your definition of Leadership and what can you say to the Latino youth about what leadership means to you?

DC: Speaking specifically to up and coming Latinos: To realize how much power they have both inside themselves and collectively as a group. We saw it in the last elections and we see it in the pure numbers that Latinos represent. Specifically US born Latinos who are the majority of Latinos, who have a lot of klout and can come together and leverage that as a group.

I say that because there’s 23 different Latinos nationalities and different reasons for being here and different regions. I find that the Latino market as a whole tends to work in different silos and have many successes in the different areas that they are focused on. But if we could come together more and leverage our collective, I think that will be very powerful.

And I think that is going to be my message to the millenials in particular, because they are the ones that are going to drive the agenda forward. I certainly would be proud to be a part of it. But I think we need more people to be leaders and leverage the collective. I think that is what moves forward the African American population and we need more of that. That is what will make a difference.

MC: I just received your email newsletter today for Urbano TV and saw how you are featuring different people. I think that is great because it gives them some empowerment. Tell us more about Urbano TV.

DC: What I am going to be doing with Urbano TV is democratizing the process for aspiring Latino content producers in the same way that You Tube or other platforms have done, unadulterated without the need to be distributed through television or on the cover of a magazine.

If they are uploading good content, it is going to be seen by Latinos who are interested. So I am hoping to empower content producers, bloggers or photographers who are interested in the Latino audience or if they are Latino themselves or both. That is the vision for this platform, to put the power in the hands of us and not anyone else. And no one has really done this in the media world.

MC: As a visionary, what secret ingredients can you share from going from idea to reality?

DC: To be able to handle getting something off the ground, you have to do it for the right reasons, obviously to make it for your entire life. Otherwise it is going to be tough because there’s a lot of monetary hurdles or logistical hurdles, or if you will fail, you will be questioning yourself or other people will be questioning you.

You have to be able to see through all that, have a vision over the visibility of exactly how to get where you are going and you have to be able to adapt. Some of the advice might not be good, but some of it will be good. You have to be able to listen to that and adapt to get to the other side, so to speak.

I have already built and sold a company and being a little older now, and having a little understanding of how it works, by nature I become an elder statesman, i.e. over 40. I have a little more patience and know that it is a marathon, not a sprint. It is something you have to be patient with. You have to stick with the vision and be super passionate about it regardless of any outside forces that is telling you otherwise.

MC: Since my website is called Mi Caminar, which means My Walk, and we all have a journey to take in this life, what do you do to find your own inner peace?

DC: I find a lot of peace and grounding in my family, particularly my children that remind me every day to be patient and not take life too seriously. I also have a very big outlet by playing music. I play the guitar. Physically, I do the New York City triathlon which requires a lot of training. This is what keeps me focused. I like to set crazy goals. I never even ran a 5K and jumped into a triathlon. I really love it.

MC: Since you are helping all the New Generation Latinos share their voice by creating a platform to do so, what do you think is a core thing they are craving?

DC: I think Latinos are looking to see themselves reflected more in the world of media and entertainment and not so much in the way that has been done in the past which is TV shows from Latin America or TV shows which their parents or grandparents would watch. I think they are looking more for lifestyle and something that is culturally driven. I am meaning not just Spanish market television, but general market television, films and advertising… all across the board.

I blogged about it the other day. There was a cool aha moment when I was watching American Idol when Karen Rodriguez, one of the 13 finalists, sang Mariah Carey’s ” Hero”. She went back and forth from English to Spanish and gave J Lo goose bumps.

While there were several Latinos in the mix, I think she stole the vote by showing a reflection of who she is through that song and really touched a nerve. I think more Latinos are looking to see themselves represented in that way, proud and true to who they are and where they came from and I don’t think there is enough of that. I’m looking forward to see more of that.

Thank you David for sharing your thoughts and empowering vision as you lead the way for many.

What are your thoughts and ideas as to how Latinos can be more empowered with their voices?



Internet Marketing – A Maze In A Haze?

Internet marketing, website marketing, call it what you will, can be a bit like a maze. You charge off down one route……dead end. Someone sends you off down another route with a big smile on their face…….another dead end. Another route looks promising…….until it fizzles out and you reach another dead end. You can’t cheat by looking over the hedge, it’s about 20 feet high! A big ladder so you can get a good view? No, they’ve all been hidden. None left on the planet! Except those in the vaults of the internet gurus, you suspect.

So, you keep going around this maze, and at every turn there’s advertising, all about the maze itself, telling you about which way to go. Plans of the maze which, if you follow, may get you half way round, only to find you need to buy another plan to get the rest of the way. So what do you do? Carry on around this maze unaided? Or buy another plan? You buy another plan of this maze, and lo and behold, you end up at a place somewhere near the exit into real open daylight (you think), but how do you get the correct final few turns? Anyway, maybe you’re not near the exit after all? You could be on the far side of the maze from the exit. Sound familiar?

If you’ve been researching the internet from a business point of view for any length of time, you have probably found that much of the advertising, the marketing, is about …………….. internet marketing. This is partly why it can seem like a maze. If you are not sure what is going to work to market your website, or the products in it, how do you know which advice to listen too, which “offers” to take up?

Why is Internet Marketing Such a Maze?

Marketing is a subject I’ve been interested in for many years, long before I was partner in an advertising related business in the early 90’s. Then, marketing was a quite stable world. The most recent “change” of any significance had been TV, and TV advertising had evolved steadily over several decades. It was glossy, glamorous, and………..very expensive. That was good for the big advertising agencies, and they chased the big advertisers with massive budgets for TV advertising. They had their creative departments to come up with memorable TV ads, often designed to be memorable rather than to sell, and their media buyers to buy time on the commercial TV stations.

The glamour was in TV, but every company and every agency would work on a marketing mix: radio advertising, sales promotions, glossy magazine advertising, newspaper advertising, trade ads, direct mail…..all played their part. These all had one thing in common, though: they had been around for a very long time. Marketing was a stable industry, not in economic terms, but in the “tricks of the trade”. There were a few minor variations here and there, but basically, the marketing industry had its accepted, well documented, ways of doing things. Skill levels varied of course, and that’s where competition came in between the agencies and between companies in the same industries. The point is, though, it was all basically stable. Good or bad, it was stable.

Then along came the internet. Being involved in advertising in the mid 90’s, it was obvious to me that the potential was absolutely enormous. Mind boggling. It was difficult to demonstrate, though, as speeds were painfully slow. You’d try to show someone over a cup of coffee or tea, and you’d finish the drink while the second page was loading. Try coming back in 5 years. Well, they did. With a vengeance.

The internet itself came on in leaps and bounds after that. Technically it developed rapidly. Companies started to realise they “had” to have an internet presence. Why? Well, often because their competitor did, or because they thought they should before their competitor did. They were diving in, pretty much blind; they did not understand what they were getting into. The stock markets cottoned on that something big was in the offing, so .com shares were being touted to ever higher levels. Shares of companies with no substance in most cases.

I used to trade shares on a daily basis in those days, and I never touched one internet related company. I cringed every time I saw the financial figures of a listed .com. Prices of shares were often in the stratosphere while turnover was meagre and profits non existent, then and into the future. The traders in the London Stock Exchange and Wall Street did not understand. The internet was new, there was no history to go on. They simply did not understand. They were excited, and were exciting others too. The buying was frantic. The crash inevitable.

Companies all over the world were realising, though, that they must have a web presence. Companies had marketing departments and/or advertising agencies. So they too had to go along with the the tidal wave of internet anticipation. What did they do? They followed the accepted patterns for marketing in those days. TV advertising. Radio advertising. Big newspaper ads. The massive costs of those methods bore no relationship then to the potential for additional income, for sales. They were throwing money down the drain in most cases. Why? They simply did not understand!

The internet was, and is, a revolution in communications. But the marketing industry had not had a revolution, it was too bogged down in the rest of the marketing mix to realise what was really going on here. The printing press was a revolution in communications, but it took many years to spread its influence. Radio was a revolution in communications; likewise. TV? Likewise.

The internet has been more like an explosion, and after an explosion it takes time for the dust to settle. That’s one of the reasons for the maze of internet marketing. The dust is still settling. You can’t see through the dust yet. More of a haze than a maze I suppose! No, a maze in a haze!



Breaking Into Hollywood – How Do I Sell My Own Reality TV Show?

How do you sell your own reality TV show? If you’re like most people who work in reality TV, you sell a show by working for some years in reality television, amassing good credits and production experience, building strong relationships with production companies, networks and vendors, running someone else’s shows for trench education, then pitching your concepts and your solid reputation to make your first sale(s). If that doesn’t sound like you, or even if it does, please read on.

If you’re like most people who don’t work in reality TV, you sell a show by coming up with an entertaining concept and find a personal “in” to a network exec or a production company where you can pitch. If a network exec likes the idea, s/he will partner you with a production company or show runner s/he already knows and trusts, and they will execute your concept. You will turn all of the control of your show, as well as most of whatever initial fees come in, over to the show runner or production company.

The same process happens if you approach a production company yourself to bring your idea to a network for you. Your attorney will work with the production companies to hammer out a “deal memo” that spells out what involvement, if any, you will have in the show. The company will do their best to remove you from any control over the process…because you have no idea how to run a television show. They also will take most of the money involved…because you are bringing nothing to the table but an idea that they will have to do all of the work to develop then execute, as well as use their hard-earned contacts to sell. In their eyes, you are bringing nothing to the table.

If you are still reading this blog after that stunning statement, you are ready for the road ahead as you try to pitch a show. You understand now how the industry will perceive you, and you accept your own limitations as someone who knows nothing about making a show but has an entertaining spin on a popular concept. You also understand, because I’m about to tell you, that you are not going to become rich when the show is sold.

Don’t confuse non-fiction TV with selling a movie or a sit-com or drama. “Back-end” and “created-by” fees and “residuals” are rare in this world. On your very first sale, be ready for some serious compromise if all you have is an idea. Your attorney is going to work hard enough just to keep you from being removed from the show entirely.

I’m going to write that again. YOUR ATTORNEY IS GOING TO WORK HARD ENOUGH JUST TO KEEP YOU FROM BEING REMOVED FROM THE SHOW ENTIRELY.

So how exactly do you sell your own show?

The smart way is to work in the biz and know that you are selling yourself and your experience and your reputation and your contacts far more than any concept itself. In fact, networks who have come to know you will call you and ask you to do a show for them! And you will be able control the production process and make the fees from it, because you’ve learned and earned you way into that position. Your agent is your best friend here because s/he is pitching you non-stop to the nets, setting up meet-and-greets with execs and keeping you up-to-date on how the net calls for content are shifting (and they always are shifting).

The fast way is to have a terrific concept and partner with someone else who can get it executed. You will have researched similar shows, checked out imdb.com for company and network information and approached the right people to match your genre and audience. If all goes well, you, indeed, will have sold a show, but often with limited involvement or reward! Your attorney will be your best friend here because s/he will need to be determined and creative to keep you a part of the process after the sale.

The back-door way is to know a person or property (like a popular book) that people want a piece of, develop a show with them attached to it, and have a written “option” that binds them to any sale. This is where having Paris Hilton as a close friend actually is a good thing. A hypothetical: Yes, she stole your boyfriend, but she felt so bad that she signed an option agreement allowing you to shop a makeover show with her as the host. Pretty much anyone will talk to you now, and you’ll have a lot more power keeping yourself attached since you are, at last, bringing something bankable to the table!

Whatever way you try to sell your show, remember, as always, to do an “entitlement” check before you start the process. If you are not Tyra Banks, do not expect to get a deal like Tyra Banks. If your talent is not Donald Trump, don’t expect to get a budget like Donald Trump’s. And if you have never run a television show (I didn’t say never written, produced, edited or shot, I said RUN), then don’t expect to run even your own. Not the first season, at least.

And please don’t go into reality TV to get rich. (Where are all of these Discovery Health- and Food Network-producing millionaires people think they’re joining the ranks of?) If you want to get rich, please go back for your MBA and head to Wall Street and build and protect your stock options like everyone else does. There’s way more chance you’ll get a return on your investment – and in a far shorter period of time! If you want to get rich quickly, with minimal effort, keep buying scratchers and hope for the best. But if you really want to make reality TV, while there’s no money at the start in this world, like almost everything else, working hard in this business ultimately has its own personal, professional and, yes, financial rewards. Plus sometimes, you get to make people eat bugs.



How Much Do You Know About Satellite TV?

If you drive around your village or if you are able to get the chance to go around a rural area, you will find a couple of houses with those satellite dishes that are installed in their roofs or concrete walls. At the sight of this familiar equipment, you can immediately tell that these homes have their own satellite TV system. However, do you have any idea what this technology really is, how it works and why more and more people are signing up for their own subscription? If you don’t have this system yet in your own home and are not at the slightest instance even intrigued about this amazing breakthrough in the TV network broadcasting technology, then you should read further.

Satellite TV is a type of broadcasting system where it makes use of satellites to send signals to the subscribers. Unlike the cable system where subscribers are connected to the broadcast center through cables in receiving signals, in a satellite TV system, the subscriber’s satellite dish receive the signals directly from the satellites located above the earth. For this reason, the satellite is always installed on the roofs or concrete walls so it can receive the signals from the satellites.

What you can get from the satellite TV system?

You may be currently enjoying the benefits of your cable TV in providing you with different local and foreign channels. You can get this from satellite TV, too but way much better. This is because you can get a greater selection of local and foreign channels, in different varieties. Whether you are into sports, movies, lifestyle, education, news, and much more, you will surely have a lot of options in any of these categories.

The viewing experience is very much unlike with the cable TV because and you can view the programs in digital format. You also get channels in high definition picture and sound which makes you feel like you are in a movie house when viewing these channels.

After reading these amazing features, you may think the cost of getting a satellite system is expensive. If that is so, you will be delighted to know that subscribing to it is getting more and more affordable. With all the providers trying to compete with each other in getting consumers to sign up, even the leading companies have special offers, discounts and affordable monthly plans that even an average working employee will find reasonable.

What are the conditions that I should meet?

While location is not a problem in getting a satellite TV system because even consumers in the rural and remote area can sign up, there are other conditions that you should have to make sure that you can make the most out of this technology.

Be sure that you can get a clear view of the sky from your home. If you live near tall trees or buildings, you need to examine thoroughly if there is a way that the satellite dish can still get a clear reception. If you are living in an apartment building, check first if you are on the side where the satellite dish can get a good reception from your balcony.